The first step to conquering the Chinese market

OCTIM presented its products at the SIAL CHINA exhibition, the largest exhibition and networking event in the food industry. The event took place in Shanghai from the 5th to the 7th of May 2016 and attracted nearly 70,000 visitors.

OCTIM was one of a 100 companies from Poland exhibiting in the Polish pavilion. The company presented a new product at the exhibition: OCTIM mustard sauces. The visitors could not only get acquainted with OCTIM’s full product range, but also with the company’s history and its scenic location near the Masurian Lakes.
Poland was the exhibition’s guest of honour this year. Last year, it held the title “Poland – the Special Amber Sponsor”. As the guest of honour, it had the opportunity to present itself at the opening ceremony. In addition, the slogan “Poland tastes great” which promoted Polish food was placed on the posters, catalogues and other promotional material distributed at the trade fair. The purpose of the SIAL exhibition was to connect foreign producers with potential business partners in China. The total number of exhibitors was close to 3,000.

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